Friday, November 9, 2018

Idea Napkin 2

1)    What was the general theme or argument of the book?
-The main theme/argument of the book is basically the title: How to fail at almost everything and still win big (Scott Adams). One of the main points brought up in the book is to always be doing something that makes you actually want to get out of bed early and start beginning your day.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
-ENT3003 has taught me many things. One of these things is to always be passionate about your projects and your goals and to never give up. One of the class’s key points is that many of the best Entrepreneurs have failed and given up but always succeed in the end and make it big in the world. This connects to the book in the sense that he also refers to never giving up and how to go big in the end.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
-The exercise would be to make goals and write things down that excite you or that you find joy in doing…things that make you want to hop right out of bed in the morning and get to doing. And then to actually go out in the world and do those things and turn them into jobs and businesses.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
-He says in the book “Look after yourself first. This involves eating right, exercising, avoiding unnecessary stress and getting enough sleep.” I always neglect to actually check up on myself and my health. I never wake up early or eat breakfast. This was my ‘aha’ moment because no one normally says that you need these things to start up a business.


Friday, November 2, 2018

Idea Napkin No. 2

My Name is Jacob Norton and I grew up in Gainesville, Fl. I am currently a second year marketing major at the University of Florida. My aspirations are to become a pharmaceutical salesman and on the side be a high school volleyball coach.

 I think my idea of creating a more efficient volleyball net has a lot to do with my activities and hobbies. I’ve been playing volleyball since the 7th grade and now I currently play on the club team at UF. Having to continuously set up those obnoxious nets and take them down each time is a huge waste of time and can easily get confusing. 

The customers I hope to sell to are people just like myself, people who are invested in volleyball and want to no longer waste time during practice or games to set up a net. 

Having experience is a huge help, but also having ambition and knowledge of the sport would be appealing to customers. 

I think these points help out in my case. Explaining what my product is, why I am doing it, what it will solve, and who it will appeal to are all qualities that match together. These help my business concept. 


I received feedback to show that I have experience. I put in this napkin that I have experience playing AND getting annoyed with the volleyballs nets that people use now.

Friday, October 26, 2018

18A - Customer Avatar

When I think of what my customer looks like a lot comes to mind. One major key is that my customer is an adult, most likely a high-school volleyball coach. Since my product is creating a self-operating volleyball net, I’m sure my customers would be efficient-wanting people, ones that dress nice and have good hygiene. They're hobbies may include volleyball, running, eating healthy, blogging. They either drive a hybrid car (probably green) or a nice black sports vehicle. They most likely watch sports channels or tv sows like Seinfeld. They read lots of self-help books or books about increasing happiness. They are most likely liberal so they support Hillary Clinton or Bernie Sanders. They would probably be in their forties but feel like they're in their early thirties. 

One thing I have in common with my customer is that we both enjoy healthy mind and body lifestyles and we both are interested in volleyball. My product was created because I always had trouble setting up volleyball nets for practice and taking them down after. 

Thursday, October 11, 2018

14A – Halfway Reflection

Jacob Cole Norton
ENT3003
11 October 2018
14A – Halfway Reflection

  1. To be completely honest, I got really behind with keeping up with these assignments. I ended up missing three weeks of work because I was caught up studying for Calc and Micro. I didn't realize how much effort was needed to complete these assignments. Although I have fallen behind, I am trying to complete the rest of the assignments to hopefully still receive a good grade in the class. I would say getting the assignments done in the beginning of the week would help rather than waiting until Friday night when they are due.
  2. I need a good grade in this class so although I did sort of in a way give up, I am not giving up anymore points. 
  3. 1. Get things done in the beginning of the week.
2. Work with others, if you need help just ask a T.A. or become friends with someone in the class.

3. Take the course seriously, spend 2-3 hours a week keeping up with the assignments.

13A - Reading Reflection No. 1

Jacob Cole Norton
ENT3003
11 October 2018
13A - Reading Reflection No. 1
Coco Chanel, Lisa Chaney
1. You read about an entrepreneur:
  • What surprised me the most about her was that she was also convicted of being a German Spy in World War II.
  • What I admired the most about her was that she learned to iron, sew, and embroider in convent orphanage she lived in after her mother died.
  • Chanel No. 5 comes from a fortune teller.
  • She encountered failure during the war where she had to shut down her fashion business for 15 years. After the War ended she reopened her fashion business and it continued to bloom.
2. I noticed that Coco Chanel actually had a passion in her work. She also dared to change women’s appearances so that they could be more comfortable and care less about what others thought.
3. Her last words were “You see, this is how you die.”
4. I would ask them how it felt to start changing the idea of a woman and what they are expected to wear felt. I would also ask her how she decided to reopen her fashion business after it being closed for 15 years.

5. I think that Coco Chanel thought it was hard to be a woman starting a new business, especially a clothing business which is very rare. I’m sure she also thought it was hard to do all of this during World War II. 

Thursday, September 13, 2018

5A - Identifying Local Opportunities - 
  1. Opportunity 1
2. Opportunity 2
3. Opportunity 3
4. Opportunity 4
5. Opportunity 5

Friday, September 7, 2018

3A - My Entrepreneurship Story

3A - My Entrepreneurship Story

In middle school I created a recycling club. This club was to promote recycling in the area of Gainesville, FL. My parents and grandparents never recycled and after watching a documentary about all the waste buildup reaching our oceans and affecting the animals that inhabited it, I knew I had to do something. We reached out to the nearby neighborhoods and local businesses and encouraged them to recycle their plastic and glass. They still continue to do this club at my middle school.


I enrolled in ENT3003 because I am a marketing major and I needed a class to fill into my schedule. While signing up for this class with my academic advisor, he said that he had overheard that this particular class was actually entertaining and that you learn a lot about everyday business life. I am hoping to gain knowledge of how to start my own business and what it takes to run one.